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Creativity, i see every american worker as a creator. you can create manufacturing on a farm. you can create a new company. or create those services. and i think we have to make the service jobs more creative jobs. those jobs are darn hard to outsource. you know, you can outsource manufacturing. you can move it to china. you can outsource some of the knowledge jobs, but the person who cuts your hair or gives you a massage, the person who prepares your food, i don't know how. maybe some futurist can event a robot for that, but those are called personal services for a reason. we have to make tho...

It will get passed on. >> more and more you see sites, as someone who's in the content game, you see more and more businesses of all kinds creating content that's not really making a hard sell on the products. it's just giving people a reason to check out your site and stick around and maybe buy a product. it's also great for your fco. the more content, the more people you have linking to you. >> someone gave me an example the other day of you're selling baby clothes. you have a whole bunch of new baby clothes. do you put on twitter, we have new baby clothes, or five ways to get stains out of ...

Education component that needs to happen, then we start to teach the parents how to cook more. although we would love to pack the restaurants we need to start at home and cook good food and have the kids appreciate more than a ho-ho or twinkie or chick eb nugget. >> i am anxious the hear what pete has to say, because you are a junk food guy and you like your doughnuts. >> i don't know how that information got to you but i blame the executive producer of the show. >> yes. >> and i don't think that the government should tell us what to eat, but somebody has to. we have a childhood obesity epidem...

Dialogue but dialogue that leads to action. >> we're going to talk about the education component. but in terms of the president's responsibility, do you think that he handled the situation, the controversial, with shirley sherrod in a way that you're satisfied? did he jump in at an appropriate time, now he's talking about race today, or did he need to do more? >> let me tell you what i think. i think what he found, found out that an injustice had been carried out with respect to miss sherrod, people overreacted to a doctored tape that was designed to create confusion and ill will towards the n...

Race. but i think what's interesting is that this week while we're talking about it here, over at the convention center in washington we've got 4,000 people having a discussion about race and education, race and jobs, race and health care. and talking about how we can act. and maybe what we need is not only dialogue but dialogue that leads to action. >> we're going to talk about the education component. but in terms of the president's responsibility, do you think he handled the situation with shirley sherrod okay or did he need to do more? i think he found an injustice was carried out with res...