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BLACKHAWK NETWORK PARTNERS WITH AIRLINES TO HELP REDUCE MULTI-BILLION DOLLAR AIR MILE CHALLENGE

MELBOURNE, Australia, June 9, 2022 /PRNewswire/ Global branded payments firm Blackhawk Network is helping airlines reduce their multi-billion-dollar air mile challengeby offering consumers gift card options, on which they can spend their loyalty points. Blackhawk Network Senior Director, Business Development Phil Bedford said airlines need to find alternative methods to reduce their liability on air miles while keeping their customers loyal. "Traditionally, customers have frequently used their air miles for free flights, seat upgrades, or on overvalued items such as toasters and kettles. By partnering with Blackhawk Network, airlines can now offer their customers a truly desired alternative: to trade their loyalty points for an extensive catalogue of gift cards," Mr Bedford said. The last two years has created significant frustration for travellers; not only have they been restricted in travelling, but their options to spend their loyalty points has been greatly reduced. As ....

Phil Bedford , Blackhawk Network , Business Development Phil Bedford , Blackhawk Network Senior , Network Senior Director , Aviation Festival Asia , June 9 , 022 Prnewswire Global Branded Payments Firm Blackhawk Network Is Helping Airlines Reduce Their Multi Billion Dollar Air Mile Challengeby Offering Consumers Gift Card Options , N Which They Can Spend Their Loyalty Points Blackhawk Network Senior Director , Usiness Development Phil Bedford Said Airlines Need To Find Alternative Methods Reduce Their Liability On Air Miles While Keeping Customers Loyal Quot Traditionally , Ustomers Have Frequently Used Their Air Miles For Free Flights , Seat Upgrades , R On Overvalued Items Such As Toasters And Kettles By Partnering With Blackhawk Network , Irlines Can Now Offer Their Customersa Truly Desired Alternative To Trade Loyalty Points For An Extensive Catalogue Of Gift Cards , Uot Mr Bedford Said The Last Two Years Has Created Significant Frustration For Travellers Not Only Have They Been Restricted In Travelling , Ut Their Options To Spend Loyalty Points Has Been Greatly Reduced As These Air Miles Have Remained Stockpiled , T Has Created Further Issues For The Airlines , Ith The Top Five Us Airlines Carryinga Combined Air Miles Liability Of 27 5 Billion At End 2020 , P 11 4 Per Cent On 2019 1 Mr Bedford , Ho Will Speak At This Year 39s Aviation Festival Asia To Be Held In Singapore On 14 15 June , Aid Offering Customers More Reward Choices To Redeem Their Loyalty Points Can Also Help Airlines Increase Customer , Hich Has Been Tested Over The Past Two Years Quot Blackhawk Network 20 39 Experience Working With Companies Across Multiple Industries We Know That Rewards Work For Customer Acquisition , Nd Customer Appeasement , Uot Mr Bedford Said For Several Years Blackhawk Network Has Been Connecting Directly To Airline Air Mile Systems , Utomating The Process Of Converting Loyalty Points Into Rewards Choice Blackhawk 39s Proprietary Technology Platforms Streamline Delivery Redemption , Educing Operational Handling Costs By Delivering Directly Intoa Customers 39 Account In Near Real Time ,