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Women are very strong in agility, but we're not using these aptitudes to build big miss. you say, be a grand ambassador for your business, have a creation story and an elevator speech. tell me about that. >> i think every entrepreneur needs to have a creation story, the story of how they started the business and why they started the business. when you think of nike, phil knight has his creation story. he was a high school basketball star, a track star. he was a shoot that he never shoots. he has a whole story, selling the shoes out of the trunk of a car. >> what if the story is i got really si...

>> absolutely. i think we can safely say gone are the days we can go to college and study latin for the fun of it. we need to come out and still be able to pay our bills and student loans and things like that. >> this is a professor at the university of steinhart. you tell us college would not be a big deal if we were getting more for our money. >> that's right. i think one of the big problems facing american families is the fact that college tuition is going up quite a bit, almost every year at many colleges and universities, and it does raise the question of accessibility and what ...

Soccer game. what they do and where they are from and if you find a right opportunity give information about who you are and what you do and what you can deliver to them and that the secret of a perfect elevator speech. the cheese cake . >> i love that. you tied in cheese cake. i ordered an entire cheese cake from eeileens. thanks, mike . explain how using a cheese cake to get a job workings. >> if you carry them on your back you will injury yourself. it is manage sweet and tastey and a little taste of something to entice that person for more information. >> give them information about thereof...

Improve the company's image . >> 30 seconds. give me. hello, my name is bob and i am in human resources and looking for a job in resource us >> it is about you and not all about you. what you can do for them. >> we are hearing this more and more. people who stand out. people who stand out are getting jobbings. i am the boss and you are already. i am in bob and i am in human resources and save your company money . why don't you get off the elevator and come and enjoy cheese cake and tell me how to do that. >> you and for the resume and brew me and interview me. that is a perfect elevator speech...

Impact:how to put the power of the elevator speech to work to you." good to see you. >> good to see you. >> number one you have to decide your intention. >> right. the first one is what do i want to have happen as a result of the message. we're all selling something, a product, service, philosophy, idea, most of all, yourself. what do you want to have happen as a result of the message? what's the next outcome. do you want the outcome, succession time. what do you want to have happen and you design your message around that intention. >> what's important about that, too, you're going to have a d...