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He will unveil his new budget proposal complete with this web video. >> this coming debt crisis is the most predictable crisis we've ever had in this country. and look what's happened. >> and senator scott brown takes a funny line from conan o'brien that he used back in february as he takes a shot at rick santorum. >> i see that both newt gingrich and rick santorum now have secret service with them on the campaign trail. and in santorum's case, i think it's the first time he's ever used protection, so -- yeah. yeah. [ applause ] just saying. >> okay 0. well, the president takes his energy mess...

He proven, he can win his home state and the in the south, the republican will win no matter the nominee, gingrich is in a tough position. >> paul: kim, you wrote about gingrich and you told he had a pretty good energy message. what is he doing? >> it wasn't what he tried to win. your strategy, you win georgia or do well in some of the nearby states, oklahoma, tennessee, get enough delegates to give you a justification for staying in and he is assuming it's going to give him another turn in the limelight and when he gets there he wants to be talking about his energy plan, which is some arguing...

He proven, he can win his home state and the in the south, the republican will win no matter the nominee, gingrich is in a tough position. >> paul: kim, you wrote about gingrich and you told he had a pretty good energy message. what is he doing? >> it wasn't what he tried to win. your strategy, you win georgia or do well in some of the nearby states, oklahoma, tennessee, get enough delegates to give you a justification for staying in and he is assuming it's going to give him another turn in the limelight and when he gets there he wants to be talking about his energy plan, which is some arguing...

Food. they leverage the energy message. if you want to be a little more progressive and not target weight loss, which happens to be a $60 billion industry, which is not a bad thing, you can go for like energy if you want to talk about something that appeals to everyone. >> i just wonder why this company feels the need to go mass market. one of the things people forget is strategy is as much about what you're not going to do as to what you are going to do. it may be very tempting to get into the mass consumer market but they may be able to carve out this great niche of the third or whatever per...

Work out. at this point, at this point. how will it look going forward? >> yeah. what happens if you have a baby? what happens if i celebrate different holidays. little things like that matter. >> this one is from paul. he says health conscious customers come to my business because of my name and concept. if we go after the general population how do we create a new message to get everyone? you are wondering what the company is. >> well, i mean the general population, one out of three people is obese. i'm not sure how that is like a different message necessarily. what i would really consider --...