How COVID-19 Changed The Way Engaged Couples Shop
December 17, 2020 Wedding planning site The Knot has released the 2020 edition of its annual Jewelry and Engagement Study, which tracks trends in consumer behavior and wedding jewelry by polling thousands of recently betrothed couples. And, unsurprisingly, the biggest factor in couples’ planning and ring shopping decisions in 2020 was the COVID-19 pandemic. The pandemic played a major role in couples’ decision-making, from setting the date and choosing a venue to inviting guests and figuring out how and when to shop for wedding jewelry. The study of more than 5,000 newly engaged individ...