Armacell rebrands all PET-based foam products under ArmaPET name
Photo Credit: Armacell Armacell (Münster, Germany), a manufacturer of engineered foams, announced on Feb. 15 the launch of the new family brand ArmaPET. As of this date, all of Armacell’s PET-based foam products will be marketed under the family brand ArmaPET. “Our PET business is growing fast, and our PET product family is expanding. In the context of ongoing advancement, we decided to go for a simple and straightforward brand architecture,” says Bart Janssen, vice president of Engineered Foams & Energy. “The new name, ArmaPET, will encompass all of our sustainable product soluti...