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What's wrong and what's wrong is we humans are not logical. we are behaviorroll. noshl mall. what comes last gets ignored. old accounting, sales expenses saying profit. profit is last. wait until the end of the year and say i didn't make it this time maybe next time, but with sales minus profit equals expenses that's what i'm suggesting. take your profit first. you assure profitability. >> i get it. okay. that's your point put profit first. basically say this is how much i want to make now i better make all of my expenses fit here. >> right. you actually have to reverse engineer your profitabi...

They are not profitable. what's wrong? we, humans are behavioral, emotional. what comes last gets ignored and first gets pryor tidesed. all accounting says profit is last. wait until the end of the year, oh, i didn't make it this time, maybe next time. with sales minus profit equals expenses, a predetermined expense goes to profit. you ensure profitability. >> i get it. put profit first. say this is how much i want to make. now, i better make all my expenses fit here? >> reverse your profitability. >> use the envelope system? >> my mother would get a check rk cash it, put a portion to food, mo...