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The most effective way to read a book, which is not true of how we listen to music, for example, it's actually much better digitally and much more convenient and money and all the rest. but with books it isn't. perhaps there are other factors. i mean, for a start, you can download pretty much any book that's ever been written in a millisecond on a smart tablet. so, that's convenience. there's also a, sort of, environmental question. i mean, you make profits from selling books. books, ultimately, are made of carbon. and, frankly, they do look, in our efforts to get to a carbon zero world, a dec...

Perhaps there are other factors. i mean, for a start, you can download pretty much any book that's ever been written in a millisecond on a smart tablet. so, that's convenience. there's also a, sort of, environmental question. i mean, you make profits from selling books. books, ultimately, are made of carbon. and, frankly, they do look, in our efforts to get to a carbon zero world, a decarbonized world, they look like something we should get rid of. i think i would sort of argue, though, that they have an enduring and remarkably durable role to continue to play, if it's a good book. i mean, i t...