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As the industry moves to cut costs in response to shrinking ad spend, one area that is often overlooked in the cost-cutting drive is that of the cost of unhealthy work practices and subsequent poor mental health. In this exclusive, B&T looks at the real cost of stress and burnout.
As the industry moves to cut costs in response to shrinking ad spend, one area that is often overlooked in the cost-cutting drive is that of the cost of unhealthy work practices and subsequent poor mental health. In this exclusive, B&T looks at the real cost of stress and burnout.
B&T rounds up the best entrepreneurs in the industry that are changing the game with their innovative firms and business approaches.
Leah Cioccio, Head Of Strategy at Equality Media and Marketing, gives her views on why the marketing industry should widen its focus to include small and medium-sized businesses.
Kaimera, Half Dome, M&C Saatchi, King Kong Agency, Nature, Publicis Groupe, PHD, Rocket Agency and Reload Media.