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The Brainstorm: E-commerce Quotation Strategies How do e-commerce site's quotation strategies expedite the sales cycle, and what is required to implement them? Jul 15th, 2021 iStock The WBSRocks e-commerce roundtable features industry experts sharing their perspectives on issues critical to the manufacturers' e-commerce journey. In the latest episode, we ask: How do e-commerce site's quotation strategies expedite the sales cycle, and what is required to implement them? Traditionally, most customers relied on salespeople to provide the quotes for their requests. However, they now like to re...

E-commerce investments will not succeed unless you take a comprehensive approach to your customer experience. Jul 6th, 2021 iStock The WBSRocks E-commerce roundtable features industry experts sharing their perspectives on issues critical to the manufacturers' e-commerce journey. In this issue, we ask: how do e-commerce site's product filters impact customer experience and e-commerce adoption? Unfortunately, most manufacturers leave technical issues such as product filters to their IT teams while being laser-focused on their advertising spend and messaging. But your e-commerce investments wil...

Your SKU strategy needs to be comprehensive, flexible and customer focused.