How Can Roku Help OTT Content Providers Succeed?
Learn more about OTT monetization at Streaming Media East. See complete videos and other highlights from Streaming Media West Connect on Streaming Media's YouTube channel. Read the complete transcript of this video: Eric Schumacher-Rasmussen: How can a platform like Roku help content providers succeed with the various business models? Mike Gamboa: First off--and I think Mark can probably agree with me--OTT is really hard. And so I think discovery is probably the biggest challenge for any OTT service, regardless of your business model. That's one where Roku is really trying to build best-in-c...
Source: streamingmedia.com