The UAE's Advertising Business Group Releases Its First Ethical Guidelines For Gender Portrayal In Advertising And Marketing Communication - Media, Telecoms, IT, Entertainment
To print this article, all you need is to be registered or login on Mondaq.com. The UAE's Advertising Business Group (ABG) recently made a significant step towards addressing the portrayal of gender in advertising by releasing its first Ethical Guidelines for Gender Portrayal in Advertising and Marketing Communication. According to ABG, it aims to use advertising to advance gender equality and women empowerment in the UAE by providing guidance to address unconscious biases and avoid reinforcing harmful stereotypes. The ABG's ten guidelines address three main themes -- stere...