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Marketing Briefing: 'Marketers are wary' of Elon Musk's Twitter takeover

While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech.

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Slim Jim on the Power of Meat, Memes and Community

The brand’s social media minds explain how a parody account led to a massive online community.

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People on the Move, including Channel 4, GroupM and David Miami

Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.

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UAE Business: Global creative agency 180 launches MENA hub

Amsterdam and Los Angeles-based creative agency 180 has announced

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Global creative agency 180 launches MENA hub

Global creative agency 180 launches MENA hub
DUBAI, January 19, 2021
Amsterdam and Los Angeles-based creative agency 180 has announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based in Dubai and Doha.

The agency is also establishing its presence in New York as part of its expansion strategy, said a statement.

180 MENA will be a key hub in 180’s global ecosystem that connects cultural insight, data, technology, conceptual craft and flawless execution, it said.

Led by General Manager Youssef Chahine, the specialised team in the MENA will work day-to-day with clients on the ground and will also be a doorway to accessing the brand building, design, brand strategy, digital and partnership experience of the 180 ecosystem in LA, NYC and Amsterdam.

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180 Expands Global Footprint with Launch of New York and Middle East and North Africa Hubs

180 Expands Global Footprint with Launch of New York and Middle East and North Africa Hubs
Global Leadership Sander Volten, Global CEO in Amsterdam and Al Moseley, Global Chairman and CCO in LA Integrates Brand Intelligence Operating System (BIOS) into 180 Ecosystem
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LOS ANGELES and AMSTERDAM, Jan. 15, 2021 /PRNewswire/ -- Today, the Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model, opening two new offices, 180 New York and 180 MENA (Middle East North Africa), based in Dubai and Doha. 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), whose expertise in audience-inspired creativity and platform will be integrated across the 180 network. The expansion into New York and MENA builds and strengthens 180's ecosystem of global creativity of about 500 people globally.

New-york , United-states , Qatar , Doha , Ad-daw-ah , Dubai , Dubayy , United-arab-emirates , Amsterdam , Noord-holland , Netherlands , Laila-ali