Page 23 - Evolve Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Zenith appoints Vikki Pearce as Melbourne head of digital April 1, 2021 10:36 Pearce brings over 15 years of digital experience to the Publicis Groupe agency, and will report to  Lee. Most recently working as a programmatic strategy consultant for Interplay Media and Cybersec People, Pearce has also worked in leadership roles across digital for Amazon, Dentsu, and Amnet Programmatic Experts, where she served in roles including head of programmatic and commercial at Dentsu, and as head of commercial and programmatic investment in ANZ for Amnet. Pearce also spent time with Havas Digital, Adco...

New gametech marketing company Livewire launches March 16, 2021 8:28 Former Dentsu programmatic exec Indy Khabra has teamed up with gaming expert Brad Manuel to launch a gametech, entertainment and marketing offering, Livewire. Livewire has launched across the APAC region, and will be an integrated and gaming-focused marketing business at its core. Indy Khabra and Brad Manuel The company will have two key areas of focus. Firstly, in-game and around game marketing, and secondly, programmatic marketing in gaming. ADVERTISEMENT The former will see Livewire focus on adding value to the gaming ex...

VMG grows with launch of digital performance agency Sillyfish March 16, 2021 2:11 Independent Australian media company Venetian Media Group (VMG) has launched its digital performance agency, Sillyfish, which will be led by Dany Coutinho and Rob Manning. Sillyfish is now the seventh brand in the VMG ecosystem, after it added Aspire Talent Group earlier in March. The new agency is set to bring a unique offering with an ROI-based strategy to SEO, SEM and eCommerce, delivering the highest level of transparency possible for clients. Dany Coutinho, formerly of Carat, Mediacom and GroupM, will be t...

Eftpos unveils new logo as part of brand refresh March 15, 2021 10:53 Eftpos has announced a refreshed brand identity, complete with a new-look logo and new colours, to reflect the Aussie payment network’s digital transformation. The brand refresh was led by independent branding and design agency Hulsbosch, which worked with Eftpos to unveil a new logo that champions the ‘e’ as a new distinctive visual cue. The rebrand comes with a new positioning statement for Eftpos: ‘Good for Australia’. The new logo and brand fresh comes as part of the brand’s digital product and tech strate...

Paykel’s rebrand to Involved Media makes it a ‘challenger’, says Sarah Keith Newly rebranded Involved Media's managing director Sarah Keith dives into the decision to move away from the Paykel Media name in this chat with Mumbrella's Zanda Wilson. March 15, 2021 8:12 “The key is we really wanted to reposition as a challenger brand, where you’re neither the market leader nor a niche offering.” Paykel Media is rebranding to a new name to become, Involved Media.  The independent media agency is getting a facelift after 22 years explains managing director, Sarah Keith. “A challeng...