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On. with consumer prices up 7.7% compared to last season and one in three households are saying their finances are worse off than a year ago, shoppers are left with tighter budgets. >> retailers are aware of the fact that consumers only have so much to spend. >> reporter: that's why even before black friday, many retailers are already offering deep discounts, vying for your holiday dollars. the most discounted items this season, everything from tvs, laptops, to home appliances and beauty products. for electronics, consider holder models for an even better deal. many clothing retailers are also...
I don't know. [ laughter ] >> reporter: shoppers looking for deals this holiday season will find them. there will be steeper discounts going on for a lot longer. retailers are trying to off-load excess inventory. that's a difference from last year when retailers had a tough time getting inventory because of the snarled supply chains. some retailers are doing away with free returns. that's because they too are experiencing inflation, trying to cut their bottom line. read the fine print, make sure you don't get hit with any additional fees. >> and for those small businesses, there's small busine...
>> i don't cut back at christmas. >> reporter: how many more stores? >> maybe five more. >> reporter: five more? shoppers are certainly looking for a holiday deals. they will find big savings this year. sales will run a lot longer. that's because retailers are trying to off-load excess inventory. if you remember last year, retailers had a hard time getting nevin tower behave supply chains. one major change coming to retailers this year, is they're doing away with free return shipping. that is because, along with consumers, retailers are also being affected. they're trying to save a bit with th...
Retailers use loyalty programs to keep customers coming back to them more often and spend more when they do.There is one more layer to this.Loyalty is about forsaking all others. With loyalty, customers resist promotional offers from competitors and stay with their brand of choice.The trick is staying relevant – being