Volkswagen's kangaroo deterrent 'RooBadge' via DDB Sydney, University of Melbourne and WIRES
Developed over three years, to help reduce collisions with kangaroos.
Source: adnews.com.au
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Moving vehicle trials to begin for Volkswagen's Kangaroo deterrent 'Roobadge' via Volkswagen, DDB Sydney, University of Melbourne and WIRES
A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach. Developed over three years
Source: campaignbrief.com
BOWEL CANCER AUSTRALIA LAUNCHES AN IRREGULAR VALENTINE'S DAY CAMPAIGN VIA CLEMENGER BBDO  – Campaign Brief
Why give your loved one a regular box of chocolates this Valentine’s Day, when you could give them a box of Irregular Chocolates, with a potentially life-saving message? That’s the message Clemenger BBDO is sending today, as part of a social and PR-led campaign on behalf of Bowel Cancer Australia.
Source: campaignbrief.com
Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day | The Work
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.
Source: campaignasia.com
Clemenger BBDO unveils 'Irregular Chocolates' for Bowel Cancer Australia
A box of chocolates with a potentially life-saving message.
Source: adnews.com.au