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Why the Pandemic Will Actually Strengthen the Art Experience Economy—and the Old-Fashioned Gallery Business, Too

teamLab,
Massless Clouds Between Sculpture and Life (2020). Installation view of "Every Wall is a Door" Superblue Miami, 2021. Sound: teamLab. © teamLab, courtesy Pace Gallery.
A version of this story first appeared in the spring 2021 Artnet Intelligence Report, which you can download in full for free here.

The launch of Superblue could not have come at a worse time.
It was August 2020, in the heat of the summer lockdown, when the company announced its formation to a largely skeptical art world. It would pursue, it said, a twin mandate: to produce show-stopping immersive artworks for mass audiences of ticket buyers at a 50,000-square-foot “experiential art center” in Miami and take on experiential commissions for private and public clients at an ever-evolving array of off-site locations around the world. Both goals would be achieved in collaboration with A-list artists bridging the increasingly hazy borders between creative disciplines.

New-york , United-states , Tokyo , Japan , Shanghai , China , Egypt , Miami-beach , Florida , Washington , Hollywood , California

The Gray Market: Why Vaccine-Related Perks Are a Poor Fit for Much of the Art Market (and Other Insights)

Every week, Artnet News brings you
. The column decodes important stories from the previous week—and offers unparalleled insight into the inner workings of the art industry in the process.
In the final Monday edition of this column, which is moving permanently to Wednesdays (yes, really) starting next week, let’s consider how a cure can divide markets as surely as a disease…

INJECTING APPEAL
As vaccination campaigns ramp up around the United States, more and more businesses are trying to do well by doing good in a whole new way: by offering special perks to consumers who can prove they’ve been inoculated against everyone’s least favorite spike protein. But while a broadening range of national corporations and local entrepreneurs are joining in the effort, so far there seems to be little interest from inside the art industry—another subtle reminder that connecting with a wide audience rarely rates as a priority in the realm of high culture.

Miami , Florida , United-states , New-york , Walled-lake , Michigan , Washington , California , Times-square , Metropolitan-museum-of-art , San-francisco , American

Miami opens new art center with boundary-breaking exhibitions

Miami opens new art center with boundary-breaking exhibitions
Sasha Brady
12 January 2021
An experimental art center is set to open in Miami this spring with work from artists such as teamLab (photo: Exhibition view of Every Wall is a Door, 2021, Superblue Miami, Miami, Florida Â©teamLab, Courtesy Pace Gallery
A groundbreaking immersive art center is set to open in Miami in spring, with blockbuster shows, attention-grabbing exhibitions and headline acts to give art-lovers a reason to get excited about 2021.
Tapping into the growing trend of multisensory experiences, Superblue â a new company and venture in experiential art â is launching its first art center this spring in Miami. It will open with a bang by hosting large-scale works by Japanese art collective teamLab, known for their multi-channel exhibitions that combine technology, nature and light; and stage designer EsÂ Devlin, the woman responsible for setting showstopping scenes for stars and designers like BeyoncÃ©, Billie Eilish, The WeekndÂ and Louis Vuitton. Also on the bill is James Turrell, the celebrated installation artist from the Light and Space movement.

Florida , United-states , Japan , Japanese , James-turrell , Moris-moreno , Mary-corse , Kanye-west , Marc-glimcher , Koo-jeong , Jeppe-hein , Superblue-miami