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>> greta: most of the media didn't cover t. now that the president has stuck his nose into it, it is now a huge story. and you have the fact that -- you know, people when you hear about documents subpoenaed by the government and the government doesn't want to turn the documents over and the president says he has a transparent government. this is the most explosive p.r./voting issue, come november, at least right now. >> other media not having covered it, up to now, most of what viseen, they look at it through a partisan lens, that there is a witch-hunt. that it's political, instead of being so...

House gets an "f" in p.r.? because this is exploding. >> one of the difficult things for the current white house is that fast & furious has been an issue that the justice department has dealt with almost solely, it wasn't something that bled into the daily white house briefing. so it was not something you were answering questions about every day. i don't know if president obama has ever gotten a question about it at a press conference. but now, having asserted executive privilege on behalf of the attorney general, now that comes to the white house. one of the things is, for somebody who has co...

>> greta: all right. is it fair to say that the white house gets an "f" in p.r.? because this is exploding. >> one of the difficult things for the current white house is that fast & furious has been an issue that the justice department has dealt with almost solely, it wasn't something that bled into the daily white house briefing. so it was not something you were answering questions about every day. i don't know if president obama has ever gotten a question about it at a press conference. but now, having asserted executive privilege on behalf of the attorney general, now that comes to the whit...