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support had saved lives. on his trip, the ukrainian leader was awarded the prestigious charlemagne prize. now on bbc news, talking business. hello there, it has been sunny this weekend and has hello. a very warm welcome to the programme. let's take a look at what's on the show. we've spent everything we've saved. it's the country with more consumers than any other on the planet. so how do businesses tap into india's billion plus consumers? as the country's population takes over china, we ask can india boast not only the largest number of people but also one of the most economically p...

india one of the most economically powerful countries. we meet people interviewing. and this young man is spreading his reach around the world. talking of hotels with then $14 billion already with the big bus that runs booking dot—com and price linejust to name runs booking dot—com and price line just to name a few. he joins me later on in the show. wherever you arejoining me from around the world welcome to the show. just a few weeks ago what many anticipated, india overtook china to boast the biggest population on earth but can the country turn the demographic advantage into an...

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Me highlight three things. one, this is the consumer that is a lot more affluent. today, 12% of indian households are affluent, in the next seven to eight years that number will be 25%. at that time, they will count for more than 50% of consumption in the country and that is very different. those of the less affluent counterparts. the second thing i would say is that the consumers are becoming much more digital. in 2015, 53% of indian households and consumers were online. today that number is over 67%. in a country where it has gotten so democratised, consumers are spending time online, consum...

Spending time—consuming media and are getting influenced on what products to buy making purchases online. that fundamentally changes their exposure levels. the third thing i would say is that the indian consumer, while she is starting to become a lot more aware, a lot more modern in her thinking, also likes to hold back and have a lot of beliefs in indian tradition. and is therefore looking for a combination of traditional indian ingredients, deep rooted tradition, but in a modern format and it's that combination that has really has a hold on what she looks for. are they more likely to want ...