Pandemic hits brand valuation of IPL, teams in 2020 - The Hindu BusinessLine
Pandemic hits brand valuation of IPL, teams in 2020 March 10, 2021 But BCCI rakes in ₹4,000 crore in revenue from IPL 13 With the pandemic outbreak adversely impacting the entire live sporting industry in 2020, Indian Premier League’s brand valuation also took a hit. The brand valuation of the IPL eco-system declined by 3.6 per cent to ₹45,800 crore in 2020 from ₹47,500 crore in 2019, according to estimates by Duff & Phelps, a Kroll Business. One of the key factors that led to this decline was title sponsor Vivo’s decision to pull out and Dream11coming in as the replacement, but at ...
Source: thehindubusinessline.com