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The success of cnn was not lost on other people. and so there were competing forces coming in to play. >> how delighted we've reached this moment when we can firmly announce the starting of a fox news channel. >> unfortunately, with cable news and the ability or the need to be on the air 24/7, where you're trying to get as many eye balls as possible at one time to gravitate towards those stories that are sensational, you know it brought us the ability to go too far. >> is the jonbenet ramsey murder investigation turning into a media circus? >> yes, it's tabloid. on the other hand it's a tabloi...

Be on the air 27/7, where you try to get as many eye balls as possible as one time to gravitate towards those stories that are sensational, it brought us the ability to go too far. >> is the jon benet ramsey case turning into a circus. >> it's a fear that says if we don't cover this pig time our competition is. and wen they cover it being time they're going to be covering the and i we survive we got to do it. >> we also see a whole army of commentators. people who make their business talking about the news. >> what i say is what we should do is we should bomb his capability of producing oil, a...

>> so wikileaks is not getting the information about tacking but getting from someone else who has done it. >> that's right. whether these are leakers, or cut outs or -- >> joel, tell me, is there any way that russia could not be involved in this can youee any way to cut russia out of it orre they up to their eye balls? >> sure, the theory we read into the press is there a leaker probably an employee of contractor to cia who is principal theory the government is going on now. i think the russian connection cannot be ruled and i'm confident that if the russians stole this, any part of it would ...

Do that using twitter and facebook group. have them become your brand ambassador. a part of your business. reward them or incentivize them in some way and create content and share it on their behalf which is going to bring more eye balls and hopefully more roi within your investment. >> we can't talk much about it now, but i want to do a whole segment on influencers and how to utilize it and make it work for you. there's so many out there. some things work. some things don't work. let's get into the next one. ugc. user generated content. that fits with the influencer idea. >> yes, ugc also kno...

Playing it and defending vladimir putin. >> that's been one throughout the administration as trump elect and the candidate. in a far far galaxy, they don't have the the fingerprints to wreak havoc in the eastern part of ukraine but back here on earth the reality is that the russians are involved up to their eye balls in ukraine. both in terms of who is being sent in, those who are supported with military equipment and intelligence as well. and that applies to other matters as well including the notion that somehow the media isn't covering terror attacks under reporting or not reporting them. b...