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HBO Max Eyes European Streaming Strategy (EXCLUSIVE)

HBO Max Eyes European Streaming Strategy (EXCLUSIVE)
Manori Ravindran, provided by
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In the year between last year’s European Film Market and this year’s virtual confab, new streaming entrants have begun shaking up the content landscape in Europe in unprecedented ways.
While players such as Netflix, Amazon and even Disney Plus — now a year into its European reign — have enjoyed a head start, WarnerMedia has big plans ahead for HBO Max, its new streaming service that promises to lean into the might of the storied brand while crafting a mass appeal service that can grab a younger demographic.

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