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Apple's Privacy-Focused Prompt Starts Appearing for Some iOS 14 Users, Expected to Launch Early 2021

Apple's Privacy-Focused Prompt Starts Appearing for Some iOS 14 Users, Expected to Launch Early 2021
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Apple's major upcoming privacy feature that aims to provide users with more control over their data has started appearing with the latest version iOS 14.4 beta. As spotted by MacRumors, some beta testers are now seeing a prompt that lets them decide whether apps should have access to their dada in order to receive more personalised ads from companies. Earlier in June this year, Apple announced that the anti-tracking feature, App Tracking Transparency (ATT) would launch this year, but it was later pushed to 2021. The company's delay received severe criticism from civil and human rights organisation, who even wrote an open letter to CEO Tim Cook in November.

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