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But opinion is not really about being controversial. it's about debating subjects and topics, and not all the opinion that was done on sky news australia was controversial. in fact, one of the first things we invested in was opinion around politics and proper coverage for the first time of australian politics on television. and that meant things like rolling news conferences, having panel debates, shows. and in fact, the first panel debate show on sky news australia was hosted by the former prime minister of australia, tony abbott, and the current prime minister of australia, anthony albanese....

Those conversations. you clearly are being regulated by 0fcom and seeking to play by their rules. do you regret the fact that you are being regulated, in terms of the balance of your programming? not at all, not at all. we have embraced it from day one and that is an important part of our positioning in the landscape. so we could have launched gb news over the top on a connected tv or on youtube or on our own website. we chose to operate in an 0fcom—regulated environment because, quite frankly, it gives you kudos. it means that you actually have got credibility in the marketplace. and it als...

A television environment, certainly. you have a breadth of subject matter and viewpoints that exist in print media here in the united kingdom that really have not been part of the culture of broadcastjournalism. certainly in my experience, journalism generally comes from the left of centre. and you... despite the fact the uk press, for example, has many more newspapers that skew to the right than to the left? well... but i think it's important to remember that we are talking about broadcast here, that i think the distinction between itv or itn, sky and bbc, is very much of a certain viewpoint,...

Media here in the united kingdom that really have not been part of the culture of broadcastjournalism. certainly in my experience, journalism generally comes from the left of centre. and you... despite the fact the uk press, for example, has many more newspapers that skew to the right than to the left? well... but i think it's important to remember that we are talking about broadcast here, that i think the distinction between itv or itn, sky and bbc, is very much of a certain viewpoint, whereas we saw an opportunity to broaden out that conversation, to have conversations that really are, if yo...

Reasonable discussion across any issue and something that veers into polemic or pure opinion without the necessary facts attached. i mean, the suggestion that there's some sort of agenda is absolutely wrong. so, that is fact. now, let's talk about where you've got to because, as you rightly say, the launch is a while back now, 12 months. from the start, you were always clear that tv ratings were not the only metric of success. you were very open about your digital ambitions. two things i'd like to understand there. one was your definition of success in the digital arena. and then how do you ma...