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You, just be decisive, direct. you can go later if you need to and change everything up. okay. you're up. >> my advice is simple, don't stop. the temptation to try something else or give up or to quit. people don't realize when you start a company, you're embarrassed, humiliated, stepped on, beat up, abused. if you just keep going, then failure doesn't really happen. just experiences and learning. in a the main thing, is just to keep doing it. >> so that is great. failure never happened. it was just experience. when you are in the middle of it -- >> it's terrible. >> -- and everything is crash...

Up. all right. >> so my advice is simple. don't stop. the temptation to try something else or to give up or to quit, you know, people don't realize when you start a company you're embarrassed, u mihumiliated on, stepped on, abused. if you keep going, failure doesn't really happen. just experiences and learning. and that is the main thing is to just keep doing it. >> all right. so that is great as you're looking back. failure never happened. it was just experience. when you're in the middle of it, it's terrible. everything is crashing down around you -- >> that's the thing. see, that's what sep...

If there's something each of us is familiar with, it's failure. i was along for the ride on high father's unsuccessful presidential campaign. and krystal lost her congressional race in virginia. but look where it got all of us. a seat right here on the cycle. failure doesn't have to be a bad thing. in fact our next guest argues it's a critical step on the ladder to success. she's author of a brand new book, it's out today called the up side of down, why failing well is the key to success. and by the way if you're wondering where tory is, he offered to sit out because he's never failed at anyth...

Congratulating them for a great achievement you got through. the north korean space program had a better launch than this thing. i think there's something like 270 websites, more popular than obama care. and one of them i believe is princesses with packages.org. >> oh. what is that? >> i want to make a philosophy -- >> bizarro reference. >> good point here, failure doesn't matter in government, because there is no competition. so big government uses the lexicon of religion to justify their incompetence. evil, in religion, is a product of free will. incompetence is part of the incompetence of t...

facebook at $100 billion. the most valuable company ever at the time of its initial public offering. and more valuable than citi or mcdonald's. millions hoping it will help them boost their bottom lines this morning. dan simon is live at the facebook mothership in menlo park, california, where workers are marking the occasion by working all night long. seriously, dan, what's up with that? >> it's 2:00 in the morning here and we're wide awake. they're having a hack a thon, an opportunity for facebook employees to basically do what they do best -- build, design, create. they do this pe...