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Culture fit and culture fit. of course they have to have the capital and the skills but bringing on franchise brand partners is no different. are they going really uphold the values on your business. and just one franchisee takes the business in a different direction then it's really going to hurt. it's going to poison the whole well. >> maybe start with one that's close by where you with can work very carefully. >> i think you should always start with a pilot and be able to test. speaking of feed back, one of the most important things is really reference checks to understand what is the feed ...

Yourbusiness@msnbc.com. do you have a new idea or initiative that needs vetting but you don't have the time to wait weeks or months for answers? then check out our website of the week. gutcheckit.com gets you directly in touch with your target market through online chats. after specifying the kind of consumer you're looking for, gutcheck connects you with qualified people for one-on-one chatroom interviews. if you want feed back on a new logo, go to gutcheck's chat engine. each 30-minute interview will cost you $40. to learn more about today's show, click on our website. openforum.com/yourbu...

>> i recall being here that morning, working up some briefing points for him, and i think tom started in and the president said, it's a go. and we looked at him and he said, it's a go, let's get it going. >> i think this was just the last check. because as tom said, he had made up his mind overnight, told us it was a go, and we then had to implement his direction. >> once the president had made that decision, we knew instantly what our timeline was and what was going to move and when it was going to move. and admiral mccraven would just check in and say, here's where we are with in the timelin...

Clothing. his ride is idling out the back door. he comes to you, stands in this grouping and says what to the best of your recollection? >> my recollection is that he said, it's a go. we're going to do the assault, we're going to do the raid, complete the orders, and let's go. >> i recall being here that morning, working up some briefing points for him, and i think tom started in and the president said, it's a go. and we looked at him and he said, it's a go, let's get it going. >> i think this was just the last check. because as tom said, he had made up his mind overnight, told us it was a go,...

Plus an alertness aid to help you get off to a running start. try bayer am - the morning pain reliever. >> for a person who is such a great communique tore he was y trying to have it both ways. once he got political feed back, then he decided to adjust or modify his position which i think is really wrong. >> that is new york congressman peter kipg. he is is one of several republicans now piling on the president after the president jumped into the debate. many interpret it as a full blown defense. the president appeared to walk back on his original speech saying i was not commenting and