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Who are now more strapped to buy so they squeeze costs on their supply chain and their producers and paying their workers less and less. you try to lift the middle a little bit and they say you're destroying the business model. i'm quite sympathetic to what papa john's is saying, but at the same time, that at some point you need to break the cycle. an endless cycle in which you have retailers like walmart who are squeezing their employees in order to make goods cheap enough for folks to buy down the road, that doesn't get you prosperity. it doesn't build an economy more people can benefit from...

It starts with this misconception that businesses are job creators. it's like a business person calling themtsz a job creator is like a squirrel claiming to create evolution. it's not true. it's the other way around. the romney people put it beautifully this week when one of them said that there are people who are the engines of the economy, the job creators and everyone else relies on that engine. this way of expressing it shows perfectly how deeply we misunderstand the economy. the economy is characterized by feedback loops like any eco-system, and it's about a circle of life feedback loop b...

Are job creators. it's like a business person calling themtsz a job creator is like a squirrel claiming to create evolution. it's not true. it's the other way around. the romney people put it beautifully this week when one of them said that there are people who are the engines of the economy, the job creators and everyone else relies on that engine. this way of expressing it shows perfectly how deeply we misunderstand the economy. the economy is characterized by feedback loops like any eco-system, and it's about a circle of life feedback loop between customers and businesses. >> ezra, basic ec...

Hanauer, author of "the gardens" nick, your message is a very simple one. it's taught somewhere around the first week or so of any kind of economics course. which is that consumer demand rules everything. and it's something that henry ford knew. he knew when he was making -- when he was mass producing cars that the workers in his factory had to be able to afford to buy them to generate and keep that demand going. >> correct. correct. only consumer demand can animate hiring. although it's not quite true that economics textbooks reflect that idea because that idea is -- what's necessary in order...

Which is that consumer demand rules everything. and it's something that henry ford knew. he knew when he was making -- when he was mass producing cars that the workers in his factory had to be able to afford to buy them to generate and keep that demand going. >> correct. correct. only consumer demand can animate hiring. although it's not quite true that economics textbooks reflect that idea because that idea is -- what's necessary in order to reach that conclusion is to understand that the economy is an ecosystem and subject to the same kinds of feedback loops that natural ecosystems are. once...