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BTS, NCT, SHINee, and More: Boy Group Brand Reputation Rankings for March Revealed

By
Mar 12, 2021
On Saturday, Mar. 13, The Korean Brand Research Institute released their boy group brand reputation rankings for the month of Mar. 2021. Keep on reading to see who made the top rankings.
What are the Brand Reputation Rankings?
The brand reputation rankings are an index created through brand analysis to find consumers' online habits and how they impact brand consumption. Analyzing a boy group's brand reputation ranking can measure the positive influence of a boy group, the media's interest in the group, the customer's interest in the group, and the group's communication volume.
To determine a group's brand reputation index, the Korean Brand Research Institute determines the group's participation index, media index, communication index, and community index by analyzing 42,275,234 pieces of big data from Feb. 13 to Mar. 13. Compared to the available 52,820,091 pieces of big data in Feb. 2021, it decreased by 19.96%.

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