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5 million vending machines will be required to display calorie information. the new rules are actually part of obamacare. but here's the question. will it really work, and how much is it going to cost? cnn's chief business correspondent christine romans joins us from new york. that's the big question. is it going to be worth the money, christine? >> reporter: it's going to be more information for you, and this is part of obamacare. it's also part of a wellness initiative. wellness initiatives in obamacare to let you know how many calories are in these items. vending machines are usually impuls...

>> brooke, snack time will soon be calorie counting time after new fda regulations go into effect early next year as part of obamacare. the new rules allow more information for you. more than 10,000 vending machine companies nationwide who operate 20 or more machines will have to displace this, the calorie counts. similar to what you see in menus in restaurant. it wul be on vending machines now. customers will see the calories next to their snack choice. typical options include lays potato chips. 240 calories. skittles, 250. snickers 250. you'll see it right there. the fda hopes this will help...

And snickers. for three years i have a snickers every time. 250 calories. yeah, i'm trying to cut that. the fda hopes this will help consumers go for alternatives that will help you stick to your new year's resolution, thing like baked lay's. fig newtons, they have fruit. honey roasted peanuts. they are high in protein. this program is expensive. the fda estimates it will cost the industry about $25.8 million. maybe $24 millionf year after that. the industry's trade group says complying with the new law is going to be expensive for small companies with few employees and already low profit marg...

Chiefs, they're tired of seeing their guys and gals being outgunned. each of these proposals deserves a vote in congress. >> if you want to vote no, that's your choice. but these proposals deserve a vote. because in the two months since newtown more than 1,000 birthdays, graduations, anniversaries have been stolen from our lives by a bullet from a gun. more than 1,000. one of those we lost was a young girl named hadiya pendleton. she was 15 years old. she loved fig newtons. she was a majorette. she was so good to her friends they all thought they were her best friend.

Now -- if you want to vote no, that's your choice, but these proposals deserve a vote. because in the two months since newtown, more than a thousand birthdays, graduations, anniversaries, have been stolen from our lives by a bullet from a gun. more than a thousand. one of those we lost was a young girl named hadiya pendleton. she was 15 years old. she loved fig newtons and she was a majorette. she was so good to her friends they all thought they were her best friend. just three weeks ago she was here in washington with her