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Coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, myspace and file sharing software was the way people were discovering new music, so what do you do? you get all of the people that you've heard online together in one act, and you charge 130 bucks to see it, and this proved to be a very successful model. ♪ >> the one that really set it off was bonaru and coachella. >> so you came here from england for this? >> yeah, yeah, man, why not? it's coachella. >> all of a sudden that same generation that's discovering music peer to peer online wants to be somewhere in a ...

Chain and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden that same generation that's discovering music peer-to-peer online wants to be ...

>> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. so what do you do? you get all of the people you've heard online together in one act and you charge 130 bucks to see it. and this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, yeah. >> yeah, yeah, man. why not? it's coachella. >> all of a sudden that same generation that's discovering music peer to peer online wants to be somewhere in a f...

Labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden, that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer, enjoying the live music experience. >> i se...

Coffin of the music cd. >> by the mid 2000s, music labels realized that youtube, myspace, and file sharing software was the way people were discovering new music. what do you do? you get all the people that you've heard online together in one act, and you charge 130 bucks to see it. and this proved to be a very successful model. ♪ ♪ >> the one that really set it off was bona ru and then coachella. >> so, you came here from england for this if >> for the festival, yeah, man. why not? it's coachella. >> all of a sudden that same generation that's discovering music pier to pier online wants t...