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The way they've run the company, maximizing growth at every step, this was an in -- inevitable out come. if they don't step up to fix it, we'll get worse and worse. >> and you wrote about filter bubbles. what is that. >> so the problem with a product like fash. they need to command your attention. they have to get to you look at stuff and to share it and be engaged with it. and there are a lot of ways you could could do that and advertising is doing thatter fo -- that for a long time but with smartphones you have an advantage and everybody has their own truman show and on top of that with a...

And creating these communities is, i think, a lot of what we can do to help create more civil and productive debate on some of the bigger issues, as well. >>. >> ana, a lot of this is giving these communities tool. they help kick bad actors out of the facebook groups to help them grow organically. think about the women's march and how impactful that was and how that was a movement that went across facebook and these facebook groups. you get the sense that mark is looking to create more movements like that than, you know, the opposite and at a time when we're all asking with the facebook and ar...

Every twist and turn. it's incumbent on us to go further in focusing on substance rather than fluff. >> i'm a little more pessimistic figure at this table. i perceive there's two filter bubbles or echo chambers people are in depending on whether you are a loyal supporter of trump. >> coal jobs are either going to come back or not. facts are going to decide for people. they are going to get health care insurance or they are not. i think that's why we have to be more patient. lots of things are happening. in many cases, it's going to be a year or two before it settles down and people say my life...

Own filter bubbles, they call them. our own bubbles. some people really don't even know. they say, well, listen, donald trump is only talking about isis. why are the muslims worried? then you talk to muslim families, and they don't know if they should leave the country because the way that one person hears it versus is way another person hears it -- >> how are you in a filter bubble? he said -- >> to be clear, he said he wants to ban muslims from coming to the country, but the ones here feel more as a rule forabvulner. >> people say it's isis. >> some say he's talking about the bad ones. when ...

Make you an enabler. and by being an enabler, does that then make you -- what does that make you then? >> there is a heroic position of saying even if it's going to cost my family a job i'm going to vote against this guy because i want to be right by people of color and other folks. that's the heroic position. then there's the villainous position, i'm going to stick it to those darkies. i just don't think these people are the worst, because they're not the worst. >> that's what this conversation is about, i understand. >> it's messy. >> do they understand that muslims, people of color, especia...