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Impossible Foods cuts grocery store prices 20%, to 'compete with the cow': president

Impossible Foods cuts grocery store prices 20%, to 'compete with the cow': president
Alexis Christoforous
The price of an Impossible Burger just got a little easier to swallow. For the first time, Impossible Foods is cutting prices of its plant-based meat at the grocery store by 20%.
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The suggested retail price for an Impossible Burger will drop to $5.49 for patties and $6.99 for a 12 oz. package in about 17,000 U.S. grocery stores including Walmart (WMT), Kroger (KR), Safeway and Target (TGT). Similar price reductions are planned in Canada, Singapore and Hong Kong.
Impossible Foods President Dennis Woodside told Yahoo Finance Live the company wants to eventually undercut ground beef prices, which currently retail for $2 to $3 a patty.

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