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Walkers Sparks the Never-Ending Crisp Sandwich Debate with VCCP London

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Campaign from Outsider's James Rouse sees the brand tap into the age-old debate with the launch of #crispIN or #crispOUT
For years Walkers has sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT.
In a world where food debates rage on, crisps and sandwiches bring an unexpected unity to the nation, whether the crisps are placed inside the sandwich, or on the side of the plate. In the latest integrated campaign from VCCP, Walkers will encourage consumers to voice their opinions on their lunchtime sandwich habits and aims to build brand love around the British crisp sandwich across multiple channels.

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Samsung's Latest Awesome Instalment Celebrates the Full Spectrum of Global Creativity

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Wieden+Kennedy Amsterdam and Stink to developed the campaign bringing young creative minds into the spotlight
There are two things you should know about the new Galaxy A smartphones: they are awesome and they are for everyone. This makes them the go-to devices for a young generation of content creators around the world, which is why Samsung partnered again with creative agency Wieden+Kennedy Amsterdam to develop the latest campaign under the ‘Awesome is for everyone’ platform, helping to bring these young creative minds into the spotlight.
In 2019, we all learned that the Galaxy A has an awesome screen, an awesome camera, and long-lasting battery life. In 2020, Samsung took a step further by giving everyone first-hand experience of how the awesome features of the Galaxy A actually work. This year, the global campaign is a celebration of all of the awesome things people do when they have access to great smartphone technology.

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