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DUBAI: Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia. Snap said that First Story “has been a highly requested feature from advertising partners” as it allows brands to reserve the first ad a user sees between their friends’ stories. The feature was tested in the UAE and Saudi Arabia — “two of the largest markets
Snap announces new ad tools after weak Q1 earnings
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
Snap has launched a raft of new ad tools at the IAB NewFronts in New York to help brands get more exposure and generate the firm more revenue after disappointing recent results.
Snap says it's still in an early experimental stage with this feature and wants to make sponsored links as useful as possible.