Detailed text transcripts for TV channel - MSNBC - 20120908:09:38:00
As a wedding planner and you have a flat fee, i'm thinking you're coming with me to try my dress, every fitting, no, you're just thinking you're coordinating the day of. you have to be super clear about what it includes but use it as a marketing ploy to get more business by saying what it doesn't include. but i can do this, this and this. that kind of thing. >> and put the other things a la carte. >> right. and then the customer is like, i didn't know she did those things but it is clear from the get-go. >> the other thing is to be clear. >> be clear. you can't come to somebody in the middle o...