Megatrends 2025: Accor is Redefining Lifestyle for a New Era of Travel
We recently released our annual travel industry trends forecast, Skift Megatrends 2025. You can read about each of the trends on Skift, or download a copy here. Accor recently doubled down on the idea that lifestyle hotels, which evolved from the millennial trends of boutique and design-led independent hotels, will continue to fuel growth in the hospitality sector over the next three to five years. Lifestyle currently accounts for roughly 5 percent of Accor’s annual revenue, whereas its current development pipeline is weighted much more heavily towards lifestyle properties, representing...
Source: skift.com