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While traditional media played a central role in disseminating information in my youth, digital media has given people platforms to share and access information in real time.
South Africa has about 2.85-million Twitter users – a relatively small but vocal audience that can be harnessed to a brand’s benefit if approached strategically.
Tara Turkington (@TaraTurk1 on Twitter) is the CEO of Flow Communications, one of South Africa’s leading independent agencies. About 70% of Flow’s staff are women, while the company’s management team is 80% female. Flow is a certified member of WEConnect International, a global association of majority women-owned businesses, and a member of thenetworkone, the world’s largest network of independent creative, media, public relations and marketing firms.
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Growing up in Soweto as the child of divorced factory workers, street-wear brand Thesis Lifestyle co-founder Wandile Zondo’s dream was to study computer engineering. His marks were good, but there was no money for tertiary studies when he finished school in 2000, so he took the opportunity to join Edgars in an entry-level position.