Chinese beauty brands woo Southeast Asian customers on TikTok and Shopee as saturated home market stagnates
A growing number of Chinese beauty brands are looking to woo overseas consumers in less competitive markets amid weakened domestic consumption. Over the last two years, Chinese cosmetics companies that sell online have been eyeing neighbouring markets like Japan and Southeast Asia for expansion before trying their luck in more competitive Western markets. In addition to dozens of smaller players...
Source: asiaone.com