Live Breaking News & Updates on Foods lower its prices

If you’re not entirely plant-based and occasionally find yourself deciding between a beef burger or a plant-based option, Impossible Foods just made your decision a whole lot easier. The company just announced its plans to reduce the wholesale cost of its product by 15 percent. Impossible Food’s burger patty already famously mimics the taste of a meat-based burger, and now, with the recent price reduction, the cost of an Impossible product will closely resemble its meat-based counterparts.
Impossible Foods Lower Its Prices by 15 Percent
Earlier this year, Impossible decreased its wholesale price by an initial 15 percent. Now, with the additional decrease bringing the decrease to a total of 30 percent, for the first time, Impossible Food’s product, at 6.80 per pound, will cost less per pound than grass-fed beef. The company intends for the restaurants and grocery stores that sell Impossible’s products to reflect the decrease in the wholesale product’s cost.

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