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Own the format and will benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they're making the right noises. all right. we'll watch out for that. thanks forjoining us on the media show....

Own the format and will benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they're making the right noises. all right. we'll watch out for that. thanks forjoining us on the media show....

There's the tape. because in this case, it was a dutch format, they're the people that own the format and will benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they're making the rig...

So, this idea that "if you want to get a young audience, you have to have a young cast" isn't actually true. and one other dimension of this that i'm interested to know about is intellectual property, because, as you alluded to, it was developed in one form in the netherlands. you've adapted it for the uk, you've adapted it again for the us. so how much of the ip does studio lambert own? and what happens when — and i'm sure this is happening right now — broadcasters around the world look at what's happened in the uk and start knocking on your door and saying, "we'd like to do this"? well, ...

Benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they're making the right noises. all right. we'll watch out for that. thanks forjoining us on the media show. we appreciate it, steph...