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On how to exploit weaknesses in the systems of online retailers, banks, a guide on how to defraud the government's universal credit scheme. he also provided you with links to website where you can go and buy people's stolen personal information, known as fulls. we can hear a little bit from your panorama now. i'm a london scammer, i see it, i want it, i click it. this is the sound of tankz, a fraud influence, who post a fraud influencer, who posts on youtube bragging about scams while keeping his true identity hidden. he has more than 150,000 followers across various social media platforms. ta...

And who's moderating all of this online? well, let me introduce you to our guests. sam yam is the co—founder and now the chief technical officer of patreon. in a few sentences, sam, give us a brief sam, give us a flavour of what patreon actually is and what it does. thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we'll expand on that in the next 25 minutes a...

Social media platforms of realising that creators drive a lot of engagement and trends, and it's not enough any more to just give them a place to grow an audience. they need to offer them better features and ways to get money, and besides youtube which used to be the only game in town, there wasn't a way to earn directly from social media networks until the last year or so. becky, what you make of these new developments? i think there is a really growing trend of creators who are trying to come a kind of, almost regain the connection between themselves and their audiences without the platform ...

Into influencer culture, and they wanted to investigate the power of influences on social media, how does influencer culture operate and also crucially about regulation, in particular with advertising as being, kind of, a few occasions over the past ten years, i would say, since influence in marketing and advertising with social media has emerged that we have had a few incidences where people have have got in trouble, and this is the crucial thing that i think connects all of this is the internet and social media and influencer culture itself is moving so quickly that the rules really had been...

My parents supporting me, but even i was making my youtube videos my case was a little bit different because the content i was making wasn't fully monetiseabull. it contained copyrighted music which actually i didn't own the rights to and had to look elsewhere in terms of, as we've talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any money out of this approach at least at the moment, how do the social m...