Business.Scoop » DoubleVerify Exposes 'ViperBot,' A New Global Fraud Scheme Attempting To Defraud Advertisers Over $8 Million Each Month
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CTV Fraud Schemes Cost Publishers $144M a Year
Several CTV fraud schemes were shut down in 2021 that threatened to cost “an average of $20 CPM across CTV,” DoubleVerify reported
Source: tvtechnology.com
DoubleVerify warns of new CTV ad fraud called 'SmokeScreen'
The user has no idea ads are being continuously served on the device, even when the CTV screen is off.
Source: marketing-interactive.com
DoubleVerify blows away SmokeScreen fraud technique
Digital media measurement, data and analytics software firm DoubleVerify (DV) says that it has identified and neutralised a new connected TV (CTV) advertising f...
Source: rapidtvnews.com
DoubleVerify Uncovers and Stops 'OctoBot' — Unprecedented CTV-Focused Fraud Scheme With ...
Press release content from Globe Newswire. The AP news staff was not involved in its creation. DoubleVerify Uncovers and Stops ‘OctoBot’ — Unprecedented CTV-Focused Fraud Scheme With ... DoubleVerifyApril 20, 2021 GMT NEW YORK, April 20, 2021 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announces that it has confirmed seven fraud schemes targeting CTV devices over the past 18 months are part of one large, coordinated fraud scheme family, identified as OctoBot. Since November 2019, the seven variants in...
Source: apnews.com