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Science trio creates all-natural brain-boosting beverages


Science trio creates all-natural brain-boosting beverages
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
Set to launch at the end of March, Denmark-based Clutch Cognition​ will offer a range of nootropic drinks that are free-from sweetener, high GI sugar or caffeine, to provide a sustained energy boost for the brain.  
Molecular biologist Rune Laursen says the Clutch cogs started turning while he was working as a performance nutrition scientist for Arla Foods.
“I was tasked with coming up with the ultimate performance enhancing natural supplement for professional athletes. ​ ....

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Global Health Food Market Insights & Forecasts 2020-2024 with Potential Impact of COVID-19 – ResearchAndMarkets.com


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The global health food market is expected to reach US$557.6 billion in 2024, increasing at a CAGR of 7.15%, for the duration spanning 2020-2024. The factors such as increasing sales of organic food, rising consumption of vegetable oils, growth in geriatric population, the rising problem of undernourishment, rapid urbanization and increasing consumers’ demand for transparency would drive the growth of the market. However, the market growth would be challenged by risk of allergies associated with vegetable sources, high cost of health food in low and middle-income countries and stringent government regulations. A few notable trends may include upsurge in energy drink demand, growing adoption of meat alternatives, growing consumers; focus on achieving health goals and high demand for on-the-go dietary supplement products. ....

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