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At the super bowl halftime show. he was cagey about the details but told me he's adding a whole new interactive spin to the big event. new information only on cnn. look. >> i can tell you one thing. >> okay. >> i can tell you one thing that i'm doing that's brand spanking new. that's, you know, we all perform with microphones and big speakers that project the sound. and when fergie's doing her part and tab and apple are doing their part, i'm going to be tweeting from stage, taking pictures of the crowd, taking pictures of what's going on and blasting it to all the people following my twit. fol...

He was pretty cagey about the details but he told me that he is adding a whole new interactive spin to the big event. here it is. >> i can show you one thing. >> okay. >> i can tell you one thing that i'm doing that is brand spanking new and that's, you know, we all perform with microphones and big speakers that project the sound and when fergie is doing her part and they're doing their part i'm going to be tweeting from stage taking pictures of the crowd and what's going on and blasting it to all the people following my tweets. so following my handle is i am will at iamwill so you can be part...

It's never been done before. we're trying to fuse technology, art and fashion. that's all i can tell. >> i was telling you go on. i think the black eyed peas is @bep. >> no matter what country you are, follow me and you'll be corrected straight to me where i'm showing you from my perspective on moments where i'm not singing to have that relationship, that interactivity between people watching and the person on stage. >> will.i.am, it's been a pleasure -- >> and check out the commercials. we're launching black eyed peas has animated characters in these