PepsiCo's Jeff Swearingen Joins Analytics Unite 2021 | Consumer Goods Technology
Jeff Swearingen, global SVP at PepsiCo, will keynote Analytics Unite 2021. Sharing insight at âPreparing for the Future Consumer,â Swearingen will explore upcoming consumer behavior shifts and detail how retail and consumer goods companies can best ready for them. He is head of PepsiCoâs demand accelerator (DX) initiative, which leverages data and analytics to identify the companyâs most valuable customers, and then uses these insights to inform personalized marketing and other efforts. Â As such, the data-based Analytics Unite session will also make predictions on the...