KPMG: "COVID-19 is changing consumer behavior worldwide, business needs to adapt rapidly" – The Diplomat Bucharest
COVID-19 is having a lasting, worldwide impact on consumer needs, preferences and behaviors, according to a new report from KPMG International. The report tracks the opinions of 75,000 consumers in 12 markets to examine the changes and how businesses need to think and act differently in response to these trends. âCOVID-19 has affected every consumer somewhat differently, but there are some important themes,â said Gary Reader, Global Head of Clients and Markets, KPMG International Limited. âConsumers are staying and working from home more, prioritizing savings over spending and...
Source: thediplomat.ro