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Executive Turntable: ADA Worldwide Hires EVP

Cat Kreidich to the role of executive vp.
The New York-based Kreidich will lead ADA’s expanding global footprint and partnerships across international commerce and marketing, along with label/product management and operations, while reporting to Warner Music Group president of independent music & creator services
Eliah Seton.
A veteran of the music business, Kreidich most recently spent a year-and-a-half at Sony Music Entertainment as senior vp, commerce for legacy recordings, where she oversaw commercial activity for a $900 million group across digital and physical for artists including Mariah Carey, Billy Joel and Bob Dylan. While there, she helped restructure the department to better capitalize on the rapidly-expanding world of streaming, executing successful campaigns for Michael Jackson, Alicia Keys, Travis Scott and Bruce Springsteen.

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Sonoton Music appoints Alex Black as CEO and announces rebrand

Sonoton Music appoints Alex Black as CEO and announces rebrand
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Munich, 01.03.2021. Sonoton Music, the world’s largest independent production music company, has appointed Alex Black to the newly created position of CEO.
Black, who was previously Global Director at EMI Production Music, will oversee the day-to-day operations at the long-established and family-owned business, which owns exclusive rights to more than 130,000 works from all genres and represents a roster of more than 2,400 composers. He takes up the role with immediate effect and will be based in Munich.
Alex Black
The appointment marks a significant step up for Sonoton Music, which will broaden its focus by adding new forms of music publishing to its production music business. It will roll out a major rebrand and redesign of its website on March 24.

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