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Etsy has launched a hub that uses artificial intelligence (AI) and human curation to help shoppers find gifts for any occasion. The new Gift Mode is…

The company’s new Gift Mode feature asks shoppers a few questions about the gift recipient and then uses AI and human editorial reviews to recommend products. Tim Holley, VP of product, says the suggestions are based on Etsy’s systems that power things like search and recommendations, and give preference to items “predicted to be high quality” with good customer service. The gift section could be a lucrative space for sellers — Etsy today also published a guide for how merchants can optimize their products for Gift Mode.

E-commerce site Etsy today launched “Gift Mode,” a new AI-powered feature to match you with tailored gift ideas based on specific preferences. Gift Mode is essentially an online quiz that asks about who you’re shopping for (sibling, parent, child), the occasion (birthday, anniversary, get well), and the recipient’s interests. It then generates a series of gift guides inspired by your choices, pulling options from the over 100 million items listed on the platform.

For the indecisive among us, great news! 2024 is the year for generative shopping, which means less thinking (and scrolling) and more ‘adding to cart’. Etsy…

The new feature will generate over 200 gift guides based on your chosen preferences.