Page 2 - Going Beyond Network News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In China, content-based platforms are generating a growing proportion of e-commerce, presenting a growing threat to established platforms like Alibaba and JD.com. In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships. Are the big retail platforms ready for this new model? ....

Yu Minhong , Dong Yuhui , Jack Ma , Going Beyond Network , New Oriental Education , East Buy Holdings , New Platforms ,