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McDonald's consumers call Chick 'N' Cheese campaign 'overmarketed'

McDonald's consumers call Chick 'N' Cheese campaign 'overmarketed'
Details
04 May 2021
McDonald's Singapore shared a promotional video post on its official Instagram page, describing its new Chick 'N' Cheese burger as taking customers' "tastebuds to the next level". The Instagram post has garnered over 25,000 views, 2275 likes and 47 comments at the time of writing. However, not all netizens seem to reciprocate the positivity of its Instagram caption. The post dedicated to the "Sweet tomato chilli jam" in its Chick 'N' Cheese burger met with comments that said the burger was "over marketed" with some netizens claiming that the meal was "not up to expectations".

Vietnam , Republic-of , Taiwan , Philippines , India , Hong-kong , South-korea , Singapore , Leo-burnett , Instagram , Google , Youtube

#MarketingExcellenceAwards spotlight: FairPrice reaffirms social retailer role amidst pandemic

Details
17 December 2020
Working with Golin Singapore, NTUC FairPrice took home the gold for Excellence in Communication and Public Relations at this year’s Marketing Excellence Awards.
Since the onset of the Covid-19 pandemic in February 2020, when Singapore raised its disease outbreak response system condition to Orange, demand for daily essentials such as toilet paper, instant noodles and rice saw a surge by as much as five times compared to the week before.
The sudden increase resulted in a bottleneck of deliveries to stores and cause a temporary shortage of products in stores and online. The announcement also caused a panic buying situation, which inadvertently hindered certain groups of people from acquiring daily essentials for themselves.

Singapore , Singaporeans , Golin-singapore , Public-relations , Marketing-excellence , Shopping-hour , Pioneer-generation , Priority-shopping , Circuit-breaker , Fairprice-insiders , சிங்கப்பூர்